GM backpedals on negative cycling ad

Cycling attracts anti-car zealots who love ripping on Detroit automakers. It’s often unjustified, but not this time.

Until today, GM was running a series of pathetic ads that mocked cycling, walking, and public transit.

After some negative publicity on BikePortland, the League of American Bicyclists, via Twitter, and GM’s facebook page, the cycling ad was pulled with an apology according to the LA Times.

General Motors Co. is killing an advertisement aimed at college students after receiving complaints that it makes fun of people who use bicycles for transportation.

That ad has a headline stating, “reality sucks” and depicts a nerdy looking guy wearing a helmet and riding a bicycle being passed by a cute young woman in the passenger seat of a car. It then goes on to say, “Stop pedaling… start driving” and provides information about discount pricing for GM products such as the new 2012 Chevrolet Sonic subcompact sedan and the giant GMC Sierra 1500 truck.

“The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,” said Tom Henderson, a GM spokesman.

“We have gotten feedback and we are listening and there are changes underway. They will be taking the bicycle ad out of the rotation… We respect bikers and many of us here are cyclists,” he said.

It seems GM has not pulled the other ads in the series.

One thought for repentence: putting a bike on the RenCen during next year’s Tour de Troit or Bike to Work Day.


One Response to “GM backpedals on negative cycling ad”

  1. Dave Says:

    Just one more motivator and reason to start riding a bike for transportation more and to start carpooling.

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