Posts Tagged ‘Humana’

Bike Rentals at the National Conventions

Thursday, August 28th, 2008

Bikes Belong, the bike industry advocacy group certainly seems to be making some smart political moves right now.

Their latest is a partnership with Humana to provide 1,000 free bike rentals at both the Democratic and Republican National Conventions. The program is called Freewheelin’ and so far it’s been a huge success in Denver.

Just one day into the Democratic National Convention, more than 1,400 convention delegates, visitors and Denver residents are ready to vote yes … for Freewheelin. The innovative bike-sharing program from Humana and Bikes Belong recorded 1,429 rides, 2,937 miles ridden, 92,000 calories burned and a carbon-footprint reduction of just more than one metric ton.

“If the first day of the DNC is any indication, bike-sharing has tremendous potential in the U.S.,” said Jonathan Lord, M.D., Humana’s chief innovation officer. “Riding a bike is great for your body, great for the environment, and a lot of fun. So many people are returning their bikes with big smiles on their faces, reminded of all the fun they had riding bikes as kids.”

Here’s a video showing the program in action.

There are additional details on the Bikes Belong web site.