Our Lame Road Safety Videos

A new series of public service advertisements (PSA) were released in the U.S. to target youth reckless driving.

National Highway Traffic Safety Administration (NHTSA) data shows that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. Research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns and die in an SUV rollover.

“This PSA campaign has a real opportunity to reach teens around the country,” said Thurbert Baker, Attorney General of Georgia. “By speaking up about reckless driving, young people can save lives, both their own and those of their friends.”

We love Fred Willard and Rob Riggle as much as anyone, but these are absolutely forgetable, sanitized and uninspired videos, but especially when compared with other safety videos from other countries.

These other videos don’t just “speak up” about reckless driving, they graphically display those Black Swan moments when taking risks adds up to a horrific result. They’re graphic. They’re memorable.

From Think! UK:

More videos from Think!:

From “The Faster you go. The bigger the mess.” series:


From cycling-related video from Speed Matters:


Tags: ,

Leave a Reply