Kid Rock’s video for “Roll On” features numerous Detroit landmarks, cars, and a whole like of bicycles.

This weekend while on the RiverWalk I met the the cyclists who were featured in the video. They’re from the Downriver Highriders and hail from Southwest Detroit, River Rouge, Ecorse and other downriver communities. (It also looks like some Eastside Riders might be in the video too.)

They were quick to note that they ride everywhere.

Groups like the Highriders and Eastside Riders are quite a contrast from the typical cycling clubs found in the Metro Detroit suburbs. They’re not about racing or going fast or wearing leotards. They’re just about riding and having a good time, something that is more appealing to the general population.

It’s also why they’re in a Kid Rock video.

If you want to join the Highriders, they have a Facebook page with more information. The Eastside Riders Bike Club also have a Facebook page.

Tags: Detroit, Downriver Highriders, Kid Rock, Southwest Detroit

This entry was posted on Friday, June 3rd, 2011 at 12:49 am and is filed under Detroit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.