The Detroit Free Press has an article on VW’s latest advertising efforts.
A viral marketing campaign for automaker Volkswagen explores a simple premise: Can people be snapped out of lazy behavior if they’re able to have a little fun?
A video of people forgoing an escalator for a more motivating musical staircase has been seen nearly 2 million times.
The hope is that viewers will associate trading their lazy ways with the perks of a new, more responsible experience — like, say driving an eco-friendly Volkswagen.
Fuzzy dice hanging from the rearview mirror would no longer be outlawed under a bill that won passage in the Senate today.
The chamber voted unanimously for a measure that strikes down a law that says items dangling from the rearview mirror are a no-no.
“We understand there are many distractions in cars, such as cell phones or GPS systems, but we did not feel that a rosary or air freshener was in the same league,” said Sen. Ron Jelinek, R-Three Oaks, sponsor of the bill. “This will help make it legal to do what thousands of Michigan residents already do — hang a memento from their mirror.”
Great job!
Now let’s look at some bicycle safety bills the Michigan Senate has not passed or voted on.
Senate Bills 529 & 530 which “enhance penalties for moving violations causing physical injury or death to bicyclists and other vulnerable roadway users” according to the League of Michigan Bicyclists.
Senate Bill 531 which stipulates that driver education “shall include information concerning the laws pertaining to bicycles and shall emphasize awareness of the operation of bicycles on the streets, roads, and highways of this state.”
Bicycle advocates in the state of Washington are also pursuing a Vulnerable User Bill. (Seattle PI via How We Drive)
Advocates for a new law argue that families of those killed or maimed deserve greater sense of justice than a traffic ticket brings. However, a conviction for negligent driving doesn’t carry much steeper punishment. Typically, a first-time offender gets probation or a deferred sentence.
“Do they need an automatic license suspension or do they need driver retraining. These are the questions that we should ask,” Hiller said. He noted that people who don’t control their vicious dogs face more criminal culpability than drivers for negligence behind the wheel.
We’re not sure if that last sentence is true in Michigan.
But, if the Michigan House and Governor follow the Senate’s lead, fuzzy dice will be safe again Michigan.
Learn about Adventure Cycling’s Underground Railroad Route, updates on greenways and trails in the Detroit hub, and the Freedom Trail Commission’s efforts to designate the Detroit River as an International Heritage Site. Join us as we celebrate Detroit’s cultural heritage!
Please RSVP by October 23rd to Beth Petersen: 800.755.2453 x 211 or bpetersen@adventurecycling.org.
Note that the current Underground Railroad bicycle route doesn’t go through Michigan. We are looking at adding a spur from Ohio to Detroit to Windsor and beyond. This certainly makes it all the more important that we have a way for cyclists to safely and conveniently cross the Detroit River.
There were certainly fewer rules for Detroit cyclists in July 1900. Unlike today, bells and lights were not required on bicycles.
However there was a common speed limit of 12 miles per hour (and 8 MPH around corners.) This speed limit was lower than Grand Rapids (15 MPH) but higher than Chicago’s (10 MPH.) In Des Moines, Iowa the speed limit was “a moderate gait,” which makes one think these limits were originally set for horses.
Given the road conditions in 1900, these speed limits may have been reasonable. The Michigan LAW didn’t seem to take issue with Detroit’s limits.
Wheelmen will find it advantageous as a precaution against arrest to govern themselves in accordance with the following suggestions covering points on which some cities have legislated and others have not
Keep to the right
Ride no more than two abreast
Keep off the sidewalks
Move cautiously around corners
Ride straight keep your wheel under control sit so you have a clear view of the road and keep at least one hand on the handle bar
Before riding on a cycle path, find out whether or not you are entitled to use it without buying a license tag
If you collide with another wheelman or a pedestrian, dismount, and if he asks for your name and address, give it
Today did not go as planned. At 11am I read about the Secretary of Transportation being on the Detroit RiverWalk. At 11:50pm I was walking into the ceremony wearing a suit and looking like I’d actually been invited.
Secretary Ray LaHood was in Detroit to tour the new Detroit Terminal Port and highlight the $7 million in stimulus funding that helped make it possible.
Also with the Secretary was Senator Carl Levin, Senator Debbie Stabenow, Congressman John Dingell, Congresswoman Carolyn Cheeks Kilpatrick, and MDOT Director Kirk Steudle.
Before the tour, I had a chance to speak with both senators. They are both very in tuned with Detroit greenway projects, including the RiverWalk, Dequindre Cut, and Corktown/Mexicantown Greenlink. Senator Levin has helped bring significant funding to the Detroit RiverWalk.
When speaking with Senator Levin, I mentioned the fact that U.S. bicyclists cannot get across to Windsor and their excellent greenways without taking a car over the bridge or through the tunnel. Having this new Detroit port with customs and water taxi service would provide an excellent means for bicyclists crossing between our two countries. He apparently grasped the value in this as I overheard him repeating this to Secretary LaHood. He also highlighted it during his interview with ClickOnDetroit.
Senator Carl Levin said the new terminal will include a customs office, which will help increase traffic between Detroit and Windsor for water taxis, ferry boats and even bicycles.
“They can’t now come across. There’s no way to do it, so there may be a ferry service they are talking about to just literally bring people back and forth with their bicycles,” Levin said.
While I only had a brief moment to speak with Secretary LaHood, it was enough to give an elevator statement on our efforts in building a network of greenways across Detroit.
I also had a chance to talk with Curtis Hertel, the executive director of the Wayne County Port Authority who will be running the terminal. He too is interested in further discussions on how the Port can accommodate bicyclists crossing between Detroit and Windsor.
Still wearing my hat as Detroit Greenways Coordinator for MTGA, I made sure the Senators’ and Secretary’s staff got copies of the Detroit Greenways Network Brochure.
State Representative Marie Donigan and member of the House Transportation Committee was also there. She spoke with LaHood about improving transit in Detroit.
Will the RiverWalk be completed on this stretch next year? Probably not. There will still be a couple temporary connectors. Money to complete those is being sought. Also note that when ships are unloading passengers, the main RiverWalk will close. However, there is an alternate section that will pass around the Terminal building so that pedestrians, cyclists, runners, and skaters can pass.
